forbici

a fresh take

on familiar

When one of Florida’s hottest restaurateurs decided to embark on his first wholly-owned venture, PPK was the team he turned to. From brand identity to interior design, we brought to life a contemporary expression of rustic, old-world Italian dining.

the

challenge

When one of Florida’s hottest restaurateurs, Jeff Gigante decided it was time to break away from the highly successful Ciccio Restaurant Group to create his first, wholly-owned entity, PPK was the team he turned to. In a saturated market full of unique restaurant choices, our food and beverage experience was put to the test to create a concept that would stand out among the rest.

the

strategy

Italian restaurants are not a new thing; they are a staple in American dining, associated with comfort foods, large, family-style portions and lots of pasta. PPK set out to create a contemporary expression of rustic, old-world Italian dining. By combining rich heritage with modern aesthetics and twists on tradition, we developed a fresh take on a familiar food category.

the

results

From identity to interior design, we carefully crafted every visual component, making it the must-get dinner reservation in Tampa. Within just six months of opening its doors, Forbici sales exceeded expectations. Seven days a week, seats continue to be filled and the bar is bustling.